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Our world has changed nearly beyond recognition in 2020 as the novel coronavirus upends our lives. We are now faced with a “corona dilemma”: should we continue with “business as usual”, or create change? Professor Ron Bartsch has developed a simple and powerful thinking framework with a focus on creativity to help visualise, negotiate and shape the next normal. In our dramatically restructured economy and society, old assumptions won’t get us back on our feet—thinking creatively will. By applying his extensively researched 20–20 thinking, you’ll find clarity in important values, and actively seek out solutions. This book is perfect for those who want to start thinking in ways that will support and promote a better way of living.
The article Culture, challenge and catastrophe published in Flight Safety Australia November 2022 is an edited extract of the book.
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Ron Bartsch

AM BA, BSc, LLB, LLM, MPhil, DipEd, ATPL

Professor Ron Bartsch AO is a social and media commentator and author of The Corona Dilemma: 20-20 Thinking for the Next Normal. Ron presents widely in international forums.

He is considered one of the world leading authorities in aviation law and risk management, and has been a published author for the past 25 years with over 10 books to his credit (Routledge UK, Thomson-Reuters and others) and with sales in excess of 10,000 units. Currently, Ron manages an international consultancy business in aviation safety and formerly, was the Head of Safety and Regulatory Compliance at Qantas Airways Pty Ltd and Manager of Air Transport Operations with the Civil Aviation Safety Authority (CASA). Ron was admitted as a barrister to the High Court of Australia in 1993 and is currently an airline director and visiting professor at several universities around the world.
In 2021 Ron was appointed a Member of the Order of Australia for his 'significant service to aviation law, and safety and compliance.'

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